About Us

Our Story

Our company began over 50 years ago when we were given the opportunity to open a gift shop boutique at Salt Lake City Airport under our parent company ATG, a family venture out of Salt Lake City, Utah.  As the years went by, the operation grew and more family members joined the team.   During our time in airport retail we successfully introduced and sold women’s fashion apparel, jewelry, and accessories, and eventually opened a successful store, Zeta & Company, dedicated completely to women’s boutique fashion.    

Our goal and pleasure has always been to provide an excellent shopping and customer experience and to offer unique products handpicked by our buying team.  Knowing that we could provide a new experience to more women on the web, we decided to take our boutique online under our new name - Enjoy Zeta.  To us, a woman’s fashion sense exemplifies their spirit, energy, and pizzazz, which makes them who they are and defines their personal style.  Fashion and style is a big part of showing their personality and our stylists look forward to outfitting all the Zeta women out there!

The Zeta Mission

Here at Enjoy Zeta, the stylists are obsessed with style and fashion, but don’t like to pay a fortune for it, and don’t feel you should either!  We believe that you shouldn’t have to spend a lot for a great look...and the more in the closet, the better!  Our stylist’s mission is to seek out the latest trends in fashion that are unique and affordable.  This means that the designers may be new, up and coming, or from indie brands that are creative, fresh and positively cutting edge. Your Zeta stylists are fashion lovers and look forward to outfitting and assisting you in finding your own Zeta style.